Our vision
The brand
Not for kids®, New vision generation
Not for Kids®, a bold, committed brand that respects the freedom of young people to be and think.
The eyewear brand with a designer spirit caters to young minds who are aware of societal issues and possess a strong personality, at the age where naive questions give way to new inquiries.
It is the age when one begins to take on a role beyond that of an observer. The time when one becomes the actor of their own life, viewing things from a different perspective. Personalities evolve, character becomes more defined, and style asserts itself. It is the age of becoming.
The style
Not for Kids® offers a unique proposition to this young generation: quality eyewear with an assertive style. Its creative positioning and fashionable, colorful design give the brand a sharp, distinctive look.
A subtle combination of colors and shapes to dare to be yourself and assert your personality in eyewear: a revealed personality, an awakened gaze.
Products designed to last:
As a premium designer brand, Not for Kids® is committed to offering a quality product that is both solid and repairable.
Our glasses are equipped with Flex OBE Uno 3.00 hinges, and we offer a 2-year after-sales guarantee. This hinge is strong and flexible, making it easier to withstand torsion.
The added bonus is its interchangeability: there's no need to replace the temple, only the inner hinge mechanism. A simple visit to your optician and your glasses will be as good as new.
Curiosity
A brand's personality blossoms gradually. The key is curiosity, which NFK® cultivates and encourages in all those who adopt its frames. Here, everyone is invited to shape their own vision.
Audacity
High standars
Freedom of spirit is contagious, and Not for Kids® propagates it through an assertive discourse, advocating free will and creativity. By daring to be ourselves, we reveal ourselves to others, without asking permission.
High standars
Audacity
A collection with a creative spirit in both shapes and colors, combining technical details and originality thanks to Opal's know-how, the glasses adapt to children's morphology, and offer quality materials and experienced after-sales service for optimum resistance and reparability.
Gaiety
NFK® embodies the alliance between conscience and honesty, while retaining its lightness and spontaneity. Driven by a joyful spirit, the brand cultivates an unwavering optimism.
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